A marketing information system consists of people, equipment, and processes to gather, analyze, evaluate, and distribute market data to aid marketing decisions. Marketers can improve decisions by training staff to scan for new developments, motivating partners to share intelligence, utilizing advisory panels, and collecting online customer feedback. When scanning the macroenvironment, marketers analyze trends like increased connectivity and talent shortages, as well as demographic, economic, sociocultural, technological, political, and environmental factors that shape business landscapes.

1. Expedition Tito Marcial Gathering Information and Scanning the Environment 1 SHALL

2. Marketing Information System 2

4. How can marketers improve marketing decisions through intelligence systems and marketing research?A Marketing Information System (MIS) consists of people, equipment and processes to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers. 3

5. Internal Records and Marketing Intelligence 4 Gathering Information Sales InformationSystem Order-to-Payment Cycle Databases, Warehousing, Data Mining Marketing Intelligence System

7. Gathering Information Steps to Improve Marketing Intelligence Train sales force to scan for new developments Motivate channel members to share intelligence Network externally Utilize a customer advisory panel Utilize government data sources Collect customer feedback online 6

9. Combination sites offering customer review forums

10. Customer complaint sites

11. Public blogs7

12. Marketing Research System 8

14. Trend- direction or sequence of events ( momentum and durability)9 Scanning the Environment

16. Change in consumer landscape

17. Technological connectivity

18. Scarcity of well-trained talents

19. Emergence of new global industry structures

20. Management shifts from art to science10 Scanning the Environment

22. Economic

23. Political-legal

24. Natural

25. Socio-cultural

26. Technological11 Scanning the Environment

28. Population age mix

29. Ethnic markets

30. Educational groups

31. Household patterns

32. Geographic shifts in population12 Scanning the Environment

34. Savings, debt, and credit availability

35. Outsourcing and free trade13 Scanning the Environment

37. Views of others

38. Views of organization

39. Views of society

40. Views of nature

41. Views of the universe14 Scanning the Environment

43. Increased energy costs

44. Anti-pollution pressures

45. Governmental protections15 Scanning the Environment

47. Opportunities for innovation

48. Varying R&D budgets

49. Increased regulation of change16 Scanning the Environment

51. Growth of special interest groups17 Scanning the Environment

52. Expedition Tito Marcial Gathering Information and Scanning the Environment 18 SHALL

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